Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads. Our world has never been more connected than it is today. It is very interesting how most of the top reasons are all linked to what we call “passive networking” – that means users who come to social media to consume content rather than actively contributing to the stories. Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Who uses social media. Young adults were among the earliest social media adopters and continue to use these sites at high levels, but … Uses of social media essay:-There are lots of positive and negative uses of social media in our daily life.The positive uses can lead people to productive use of time, peace of mind and happiness, healthy conversations in which people like and enjoy by sharing personal and professional activities with a wide variety of people, groups, and communities. A growing trend is to utilize social media platforms to research new products to buy and that’s why brands still have a huge role to play. As more Americans have adopted social media, the social media user base has also grown more representative of the broader population. Visualizing Social Media Use by Generation. Nearly two-thirds of the world’s population is plugged into the matrix, with over 4.4 billion internet users across multiple device types.