The Awwwards site uses multiple icons with no labels in the header alone. Be succinct. In that case, it’s VERY important to add alt text to the icons, because otherwise, they will be meaningless to anyone who can’t see them. Add a title for your object, then a description. It’s very rare for icons to be entirely decorative. In this example, we want to explain that this image is a map, and describe what it shows. Then choose Alt Text. Alt-text is often thought of as just an accessibility requirement, but beyond being read by screen readers to provide information on the meaning and content of a … Unfortunately, none of them have alt text. Here are a few guidelines for writing alt text: Use alt text to convey the important content or function of the object.